Evaluation Question's 4 & 5

4) Who Would Be the Audience For Your Media Product?

5) How did you Attract/Address your target audience?

Our target audience is aged 15 and above. We set this because this is the UK certification that we believe our film will have. We think this because our plot line may be too complicated for a person under the age of 15 but also the content of the film and the narrative may be too Horrific for a person under the age of 15 years, for example the lady being murdered may be too scary and may frighten them. We think our target audience Multiplex as it is a differnet to normal films, but if the film does well it my appeal to a mainstream as well.

From our primary and secondary research, we found that typically it is more males that enjoy horror films, rather that females, but we believe that our film will appeal to both genders. This is because we have chosen to challenge the stereotype of having a male and the aggressor and the female as the victim but to have a female aggressor. We chose to stick to having a female victim so it still stuck to the generic convention of this genre film but so that it would appeal to a larger target audience.

The main character is a teenager so the younger people may be more specifically our target audience. This is because they may be able to relate to the characters because they are of a similar age, even if the teenager has a child's mind.

We don't believe our film is exclusively to any race. Both the character within the film are of a white British race and the rag doll is of a black origin. We believe that our film is open for all races to enjoy. People who are white British may relate to it more because they are of the same race as the characters, but it defiantly doesn't dis include any other race.

We don't believe our film in exclusive to any class as we didnt really show any pecific classin are short film opening. We believe that our film is open to all classes and that no particular class may be able to relate to our film over the other classes.

A stereotypical person who enjoys horror film is a male aged 18-24. We believe that our film goes beyond this because it is a sub genre of horror and includes other elements that may be attractive to other groups of people in society out side of this category.

To figure out who are target audience could be we did some primary and secondary research. We searched the Internet finding out who would stereotypically be within our target audience based upon whether they liked films within our genre like The Hills Have Eyes, Saw Films, but we also made a questionnaire which helped us find our target audience. We found our target audience to be males ages 15-30 but we decided that this would change as we began filming and editing our film because of its plot line.